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Hotel brands head to China to tap into lucrative Chinese tourism market

Representatives from four of the UK's leading hotel brands have joined VisitBritain on a trip to China.

Representatives from four of the UK’s leading hotel brands have joined VisitBritain on a trip to China as they look to tap into an ever-growing Chinese tourism market.

The team travelling to the Far East will feature representatives from 32 organisations including UK brand Radisson Edwardian, Calcot Manor and Lords of the Manor, the five star Goring Hotel in London and Cotswolds Country House Hotel.

The hoteliers, who will tour Beijing, Hong Kong and Shanghai, will also be accompanied by other high end accommodation providers and will look to target some of the country’s most wealthy individuals.

VisitBritain’s strategy and communications director, Patricia Yates said: “This will be the largest ever delegation of British tourism businesses to journey to China, an indication of how important the market is to Britain as we reach a crucial time for tourism.”

“The recent Nation Brands Index shows that the UK is the number one destination of choice for Chinese travellers, drawn here by our rich culture and heritage. Missions such as this allow us to showcase the range of experiences that Britain has to offer and are essential if Britain is to compete effectively for the growing number of affluent Chinese travellers.”

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